TV Tourism: 4 Destinations That Let You Step Inside Your Favorite Shows

At ReachTV, we witness travel’s evolution firsthand. We see travelers flying to Paris after binge-watching Emily in Paris, booking Iceland trips for Game of Thrones landscapes, and chasing The White Lotus glamour in Sicily. This phenomenon—set-jetting—is no longer niche. According to Expedia’s 2024 report, 40% of global travelers now choose destinations inspired by TV and film.

Why? Because we no longer just visit places—we crave to live inside the worlds that move us. That pang of sadness when a show ends? It’s the longing to keep the magic alive. At ReachTV, we transform that feeling into fuel for your next adventure. Our original shows and curated airport content tap into this powerful connection, turning layovers into liftoff pads for screen-inspired journeys.

So grab your passport—we’re traveling through iconic stories:

The Real King’s Landing: Dubrovnik, Croatia

The Show: Game of Thrones

For millions of fans, the ancient city of Dubrovnik is not just a coastal gem—it’s the iconic King’s Landing. The city’s stunning medieval walls, terracotta rooftops, and winding streets were the perfect stand-in for the capital of Westeros. Visiting Dubrovnik is like stepping directly into the Seven Kingdoms.

• Walk the Walls of Westeros: Walk along the city walls and imagine Tyrion Lannister standing guard. Explore the Jesuit Staircase, where Cersei Lannister’s infamous walk of atonement took place. The Fort Lovrijenac, a magnificent fortress on a cliff, served as the Red Keep.
• Beyond the Screen: Dubrovnik’s charm extends far beyond its fantasy connections. Enjoy a swim in the crystal-clear Adriatic Sea, kayak around the city walls for a different perspective, and indulge in fresh seafood at a seaside restaurant. The city’s rich history as a major maritime power is as fascinating as any TV plotline.

The Italian Idyll: Taormina, Sicily

The Show: The White Lotus (Season 2)

If the second season of The White Lotus made you want to book a one-way ticket to Sicily, you’re not alone. The show’s stunning backdrop of luxury and drama was all filmed in and around the beautiful town of Taormina.

• Step into the San Domenico Palace: The main resort was filmed at the actual San Domenico Palace, a luxurious Four Seasons hotel. While a stay might be a splurge, you can still visit the town’s ancient Greek theater, which offers the same jaw-dropping views of Mount Etna and the Ionian Sea that were so prominent in the show.
• Beyond the Screen: Sicily is a feast for the senses. Explore the nearby coastal town of Cefalù, tour the famous ancient theater, and most importantly, eat. From fresh cannoli to incredible seafood and traditional pasta dishes, the food here is a star in its own right.

The Grand Chess Stage: Berlin, Germany

The Show: The Queen’s Gambit

While Beth Harmon’s journey took her to exotic locations, much of the show’s sleek, mid-century aesthetic was filmed in and around Berlin. The city’s mix of classical architecture and brutalist buildings provided the perfect backdrop for her rise to chess stardom.

• Find Your Filming Location: The lavish Aztec Palace Hotel in Mexico City was actually the foyer of the Friedrichstadt-Palast, one of Berlin’s most famous theaters. The grand “Hotel Mariposa” in Las Vegas was filmed at the Palais am Funkturm, a stunning 1930s-era ballroom.
• Beyond the Screen: Berlin’s allure goes far beyond its cinematic past. Dive into its incredible history at the Brandenburg Gate and the Berlin Wall Memorial, explore its vibrant art scene, and discover its legendary nightlife. The city’s unique energy is a world-class experience, whether you’re a chess prodigy or not.

4. The World of the 1%: Tuscany & The Highlands

The Show: Succession

For fans of the Roy family, “set-jetting” isn’t just about a vacation; it’s about a lifestyle. The show’s two most iconic travel seasons were set in the rolling hills of Tuscany, Italy, and the majestic Scottish Highlands.

• Explore the Roy Family Empire: In Tuscany, you can visit the real-life villas where the Roys schemed, celebrated, and bickered. For a Scottish experience, stay at the luxurious Gleneagles Hotel, where the family attended Logan’s 50th work anniversary.
• Beyond the Screen: Tuscany offers an unparalleled mix of food, wine, and history. Rent a car and explore the endless vineyards and charming villages. The Scottish Highlands, on the other hand, promise dramatic lochs, ancient castles, and a profound sense of wild beauty.

Roll Credits, Not Luggage

Your Screen-Inspired Adventure Starts at the Airport

Stream our “Set-Jet Secrets” series on airport screens to uncover more filming locations, or download the ReachTV Travel App for interactive maps and scene-specific itineraries. Remember: the best stories aren’t just watched… they’re lived. Press play on your journey.

Share your screen-to-scene adventures #ReachTVSetJet

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