At ReachTV, we’re thrilled to bring cutting-edge entertainment to travelers across US airports, and our latest original series, This Is How I Airport, starring TikTok sensation Khaby Lame, is a game-changer for GenZ audiences. Launched in December 2024 in partnership with eSIM company HolaFly, this 30-minute program, filmed at Hartsfield-Jackson Atlanta International Airport (ATL), showcases Khaby’s signature silent comedy while offering practical airport navigation tips. Here’s why This Is How I Airport is a landmark moment for airport entertainment and how it resonates with GenZ travelers.

Khaby Lame: The Perfect GenZ Entertainer

Khaby Lame, the world’s most-followed TikToker with over 162.4 million followers, is a cultural phenomenon. Born in Senegal and raised in Italy, Khaby’s wordless, sarcastic skits mocking overly complicated life hacks have made him a global icon for GenZ, who value humor, authenticity, and relatability. His ability to connect without speaking transcends language barriers, making him an ideal fit for the diverse audiences in US airports.

In This Is How I Airport, Khaby brings his unique comedic style to the travel experience, offering vignettes that simplify airport challenges—like navigating security lines or finding the best food spots—with his trademark shrugs and gestures. This aligns perfectly with GenZ’s preference for short, engaging, and shareable content, with 60% of them consuming videos under 10 minutes daily (Statista, 2024). By featuring Khaby, ReachTV taps into his massive influence, ensuring our programming resonates with the 20% of US travelers who are GenZ (FAA, 2024).

Why “This Is How I Airport” Matters

The This Is How I Airport series is more than just entertainment—it’s a strategic move to redefine airport dwell time for GenZ. Here’s why it’s a big deal:

1. Tailored for GenZ’s Short-Form Obsession

GenZ loves bite-sized content, and This Is How I Airport delivers. The 30-minute program is complemented by 60- and 90-second clips on ReachTV’s social media platforms, perfect for quick consumption during layovers. These snippets, featuring Khaby’s hilarious takes on airport life, are designed to go viral, with 80% of GenZ travelers sharing airport experiences online (Skift, 2024). By broadcasting across 2,400 airport gates and 750 venues, plus our social channels, ReachTV ensures maximum reach and engagement.

2. Transforming Airports into Entertainment Hubs

US airports are evolving into lifestyle destinations, and This Is How I Airport positions ReachTV at the forefront of this shift. Filmed at ATL, the world’s busiest airport, the series showcases how entertainment can enhance the travel experience. Khaby’s tips, paired with HolaFly’s eSIM solutions for staying connected, address GenZ’s need for seamless, tech-driven travel. This aligns with airport trends like AR murals at LAX and gaming lounges at SFO, which cater to GenZ’s interactive preferences.

3. Amplifying Brand Visibility

Partnering with Khaby Lame, who ReachTV CEO Lynnwood Bibbens calls “one of the most influential people on the planet,” amplifies our brand and our partners’ visibility. HolaFly’s integration into the series highlights their eSIMs as a must-have for GenZ travelers, while ReachTV’s screens drive foot traffic to airport shops and eateries, boosting retail sales by 15% in terminals with interactive entertainment (ACI, 2024). Khaby’s social media clout—over 200 million combined followers—extends this reach, turning airport moments into viral marketing opportunities.

4. Cultural Relevance and Inclusivity

Khaby’s Senegalese-Italian background and Muslim faith resonate with diverse GenZ audiences, fostering inclusivity in our programming. His silent comedy speaks a “global language,” as he told CNN, making This Is How I Airport accessible to travelers worldwide. This cultural relevance strengthens ReachTV’s position as a network that reflects the modern traveler’s identity.

 

The Impact on GenZ Travelers

This Is How I Airport transforms layovers into moments of joy for GenZ. By blending Khaby’s humor with practical travel hacks, the series addresses their need for entertainment that’s both fun and functional. For example, Khaby’s skit on avoiding overpacked carry-ons simplifies travel stress, while his charm encourages viewers to share clips with #ReachTVVibes, creating a social media ripple effect. With airports like ATL handling millions of passengers annually, our network ensures Khaby’s content reaches GenZ where they’re most captive—on our screens.

Challenges and Future Opportunities

Producing This Is How I Airport wasn’t without challenges. Coordinating filming in a busy airport like ATL required precision, and ensuring content appealed to GenZ’s short attention spans meant crafting tight, impactful vignettes. Privacy concerns, noted by 65% of GenZ (Pew Research Center, 2024), were addressed by keeping content light and non-invasive.

Looking ahead, This Is How I Airport opens doors for more celebrity-driven series. ReachTV plans to expand with new creators and interactive formats, like live-streamed gaming events or AR-enhanced content, to keep GenZ engaged. Brands can join this revolution by partnering with us to reach this influential demographic.

Join the Journey with ReachTV

This Is How I Airport proves that airport entertainment is no longer just background noise—it’s a cultural moment. Khaby Lame’s star power, combined with ReachTV’s unmatched reach, makes this series a milestone in engaging GenZ travelers. Whether you’re laughing at Khaby’s antics or sharing a clip during your next layover, ReachTV is here to make every airport moment legendary.

Tune into This Is How I Airport on ReachTV screens nationwide, and follow us on Instagram and X for exclusive clips. Want to bring your brand to GenZ travelers? Contact us to explore partnership opportunities. Share your airport vibes with #ReachTVVibes!